The Customer Of The Changing World
The business world has become more competitive than ever, so you must hold onto each customer you can secure. However, it may be easier said than done when you are busy dealing with multiple business demands every day. But your challenges, while serious, are not hopeless. Here are five simple ways of leaving a lasting impression on customers so that they not only return but are more likely to recommend you to others as well.
Pay Attention to Customer Wants
The best way to succeed in business is to find out what your customers want and give it to them. Generally, most customers will look for a responsive company to attend to their needs and be accessible. If you have a reputation of being difficult to communicate with or hard to reach, you won’t be very popular. Make sure you are easy to find and quick in response.
Provide Personalized Service
Clients like to know that you remember them or are willing to spend some time learning about their issues. Addressing the customer by name makes a great impression. Also, having the notes in front of you taken the last time they called ensures they feel like you know them.
Go Above and Beyond
If you want to surprise your customers, do something that they may not expect – in a good way. For example, respond to a minor issue with a quick personal call and resolution. Other ideas are to send them a discount or handwritten card on their birthday.
Know Your Limitations
We all have limits, and underestimating yours could get you into trouble with your customers. Instead, prepare yourself for this kind of situation ahead of time. For example, if your employees leave sharply at 5:00 p.m. or take weekends off, make sure you have someone to handle customer calls in those off-hours. This person also needs to know your business enough to handle emergencies if the situation calls for it.
Reward Customer Loyalty
Another way you can create a lasting impression on your customers is to give them loyalty rewards. Pull a list of your top clients or customers and send them thank-you cards with a discount. Alternatively, set up a customer loyalty program that encourages additional business and provides more discounts over time.
Every business operates differently, so there are no hard and fast rules to winning a specific customer. If one of your goals is to “wow” your clients, giving them the attention they want and deserve is an excellent start. That superior service will provide them with a reason to stay and tell others about your company. One of the solutions could be hiring a professional answering service to attend to your phone after hours or even 24/7. The highly-trained call operators will respond to your clients’ inquiries with empathy and compassion. This is something that most customers won’t soon forget. To find out more, call Answering365 at 888-588-9800 for a free consultation. We are always open!
